I loved when I found this on Wikipedia on the Waterfall Process for Software Development:

The first formal description of the waterfall model is often cited as a 1970 article by Winston W. Royce,[1] though Royce did not use the term "waterfall" in this article. Royce presented this model as an example of a flawed, non-working model (Royce 1970). This, in fact, is how the term is generally used in writing about software development—to describe a critical view of a commonly used software practice.[2]

Yes, the canonical reference to waterfall, the thing that coined that phrase, was "don't do this, it doesn't work". And yet, for 30 years this dominated the software development industry.